I am a Creative Writer for Corporate Document Solutions in Cincinnati. Here is the link to a recent article I wrote for them about binding options, posted on their blog page: http://cdsprint.wordpress.com/2013/09/06/bound-to-succeed/
Game Changing Strategies in Digital Printing
Corporate Document Solutions (CDS) wanted to create profiles of their top sales associates, to introduce them to new clients. Formatted and printed as tri-fold brochures, they are perfect leave-behinds to acquaint customers with those who will help provide printing solutions for their companies.
I interviewed Harold Percy, co-founder of Corporate Document Solutions. He talked about CDS, his personal challenges, and how he strives for the best game strategies in both business and life.
IT’S ABOUT KNOWING THE GAME
Harold’s ability to come up with the best strategies for his client’s overall print budget is similar to how he manages game plays when coaching football. His players must know how to work as a team to get the football to the end zone. Harold knows his players’ strengths, and drills them in a variety of executable plays that will ensure success.
The same approach holds true for digital print strategies. Understanding the project scope—parameters,budget, execution and deadlines—are all crucial. Seeing options that can shave time and dollars, and drive the job to completion, takes mastery. Harold brings this to your project. Harold sees the combinations necessary to move your project through the printing process. From critical pre-press flight checks,to cutting-edge graphic design
services. From the right materials, to the best equipment. From smart binding and finishing options, to on-time delivery. All this, with nary a fumble. Champion quality with smooth moves and a great finish—that’s what you’ll get with Corporate Document Solutions.
Raising the Curtain On Digital Printing
Kelly Cotterell, Vice President of Sales, is featured in this sales brochure to introduce her to potential clients. Kelly has deep knowledge of and background in traditional printing, which gives her an advantage in discussing printing options with her clients. Her friendly, outgoing personality makes her easy to work with.
The Entertainer-in-Chief: Different Roles, Unified Message
Kelly Cotterell says she has a lot in common with her customers.
“We’re all people with similar struggles. We leave home to go to work and try to get things done, then we return home to love and support our families as best we know how.” Kelly’s goal is to help: as a professional, to guide her customers in meeting their business goals; as a friend, to model choices to improve their lives at home.
Ray Diffen, stage costumer extraordinaire, died on March 30, 2012, aged 90, one year after finishing his memoir, Ray Diffen Stage Clothes, named for the costume workshop he established in New York City in 1956. From there he supervised costume construction in Stratford, Ontario, Stratford Connecticut, and The Tyrone Guthrie Theater in Minneapolis, after honing his craft at the Shakespeare Festival Memorial Theatre in Stratford-upon-Avon, in the United Kingdom.
Throughout his career, Ray hired young people with talent to join his workshop, and encouraged them to “make things,” as he had done in his mother’s workshop in Brighton where she supported her children as a dressmaker.
When World War II broke out, Ray served in the Royal Air Force. He became a Morse code instructor at Compton Bassett in Wiltshire and joined the Station’s Dramatic Society, where he met Laurier Lister, a sergeant in the RAF who directed A Midsummer Night’s Dream. Ray played Starveling, the Tailor, and helped with the costumes.
Posted to Belgium, Ray worked in signals until the Germans retreated at war’s end.
Lister helped him get started in civilian theatre. While in Stratford-upon-Avon for a play preview, Ray discovered the Shakespeare Festival Memorial Theatre workrooms:
“I crossed the road from the stage door to a little alleyway, between two of the cottages on Waterside. There I found a rabbit warren of workrooms, painting and dyeing shops, armour and millinery workrooms, including a huge stock of old Shakespearean costumes, some dating back to Henry Irving. ENCHANTMENT!”
Commercial writing has many forms and applications. The writing is often part of a larger media campaign that includes website content, social media, email blasts, video, radio, television and print ads, press releases, trade shows, and promotional material.