Raising the Curtain On Digital Printing
The Entertainer-in-Chief: Different Roles, Unified Message
“We’re all people with similar struggles. We leave home to go to work and try to get things done, then we return home to love and support our families as best we know how.” Kelly’s goal is to help: as a professional, to guide her customers in meeting their business goals; as a friend, to model choices to improve their lives at home.
Gregarious, intelligent, and fun-loving, Kelly attracts a wide circle of friends of all ages and interests. She enjoys planning family cookouts and parties and watching her kids play sports. Both Kelly and her husband Ken’s families are the focus of their Sundays, when she often prepares and serves a big dinner for all.
She calls Ken “the most amazing person in the world.” Together they have three children—son Kaden and two daughters, Karmela and Kenzie—and beloved dog KC (yes, all “K’s”). As a teenager, Kelly traveled the United States with her parents and loved it. Travel is now her own family tradition. St. Petersburg, Florida is a frequent destination for vacations, as the kids love the water—being on, in, or around it. Ken and the boys pack their fishing gear, and the girls look forward to the beach or playing tennis. Near their home in Ohio, they often go to Sharon Woods and rent a mini-pontoon boat. After Kaden broke his foot playing football, golf replaced football as a family favorite. Now he plays with his Dad, while Kelly and the girls practice at the driving range, getting ready to hit the course. They often meet up later to play 9 holes together.
Supporting Roles in Great Print Performances
Kelly first became acquainted with the printing business when she was 10, helping in the bindery of her parents’ printing company in Milford, Ohio. In the 1990’s, her father aggressively pursued big corporations, as well as the education and airline industries. Kelly found a role producing the FAA training materials—proofing flight manuals, and providing quality control in a zero-error culture, where being detail-oriented was essential. As her experience grew, she worked with clients on the details of their projects. She quoted and estimated jobs, developed timelines, worked to understand their business plans and budgets, evaluated their marketing plans, and consulted with them on sourcing and outsourcing. Soon Kelly assumed leadership in the family business and ran it for 12 years.
Kelly admits to being a smart aleck. It’s part of who she is. For a surprise party, Kelly fashioned a special birthday cake for her father. She filled a water balloon, secured it on a plate surrounded by pieces of angel food cake, and then covered it with whipped cream. Because of its wobble, she presented it as a Jello cake. When her father cut into the cake, the balloon exploded, soaking his clothes - but certainly not dampening his spirits. This type of lively, mischievous spirit is who Kelly is at her core.
Kelly knows laughter is good medicine, but she also knows there is more to good health than that. Five surgeries in two years, along with the birth of her third child, exhausted Kelly. As she began her recovery, her doctor suggested a nutrition plan to help her build back her strength. Her family benefits too. Kelly and Ken are now both in very good health, and their children are being raised to make good nutrition choices.
As President of her company, Kelly knew she had to make better choices there too. “I cannot do it all—raise a family, and wear all hats,” she said. “It’s not fair to my family, my health, or my company.” The economic downturn and closure of key customer DHL in Wilmington dictated that she reexamine her business goals. She saw they couldn’t compete in the direction they were going.
Kelly decided to reach out to Harold Percy, co-founder of Corporate Document Solutions, well known in the digital printing industry. Her father had mentored him early on, and they remained friends. Kelly and Harold began to explore options, and after more than a year, concluded that the way forward was for Kelly to give up her family business, and bring herself and her customers to CDS. Kelly’s parents agreed wholeheartedly.
Now, as a Key Performer at Corporate Document Solutions, Kelly plays an active role in helping her customers meet their printing needs. She takes the time to understand her customer’s business objectives, suggests strategies to improve processes, and helps pave the way forward so that clients are better-informed print buyers.
Kelly recommends technologies and processes tailored specifically to her client’s deadlines and budgets, staying involved through every step of the journey, making sure she meets the most important needs of her clients.
Kelly's customers enjoy working with her. They feel understood and appreciate her professionalism, while at the same time enjoy her lively and fun personality.
Kelly works closely with marketing directors, purchasing agents and print buyers of multiple industries. Having been a printing company owner herself, she fully understands the industry and print processes, and knows how to keep her customers within budget without sacrificing quality and service.
Kelly is approachable. She understands your needs, deadlines, and turn times, and is available to help solve problems. She will show you ways to improve your print processes and make positive changes within your company. Give Kelly a call today at (513) 314-0787.
At CDS, Kelly Cotterell‘s sales focus is on print services for Biomedical, Education, Manufacturing, and the Airlines and Insurance Industries. When not working, you’ll find her carting her kids around town, attending their sporting events and activities, and entertaining with family and friends.
Vice President of Sales